Why and How can a business use Bulk SMS to expand and conquer the market?

Justine Peterson Mahinyila
2 min readDec 8, 2019

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Probably you are already wondering ‘what is Bulk SMS?’ the acronym SMS stands for Short Message Service it is a text message sent from one mobile phone to another, Bulk SMS is therefore sending a single message to a large number of recipients all at once.

Bulk SMS service,or Business SMS as they are sometimes referred,Bulk SMS can be used by business owners, community groups, marketing agencies or anyone wishing to communicate with a large group of people.

In this post I will be sharing with you why and how as a business organisation you can also get started with using Bulk SMS as your marketing channel.

Now, without further ado, allow me to share with you reasons to why you should use Bulk SMS to make your voice heard and take your message to your customers.

It is easy,It is very easy with Bulk SMS to send a message to a large number of people, with a single click you can send your message to thousands of people as compared to if you had to send the message to each of them separately which it can not imagine the pain you would have to go through to reach your thousands customers.

It is very effective, studies show that 98% of the messages are always open on the first 5 minutes of delivery, also by sending SMS you will receive a delivery report so long as the recipient’s phone is on this can help you as a business track how much of your target customers receive your message.

It is not limited,compared to other marketing channels like social media SMS is not limited to kind of phone or internet connectivity so long as a phone has a SIM card installed in it the message will definitely be delivered to the phone.

Also Bulk SMS is direct and personal since the message is sent direct to the owners phone that makes it feel direct and personal compared to other channels of marketing like social media

You can use Bulk SMS to send reminders, update customers, send promotional offers or incentives, run competitions, offer customers coupons, confirm bookings or confirmations to name a few. The uses for Bulk SMS are endless.

Now you might be wondering where you can start using Bulk SMS, worry not! www.bongolive.co.tz is the leading Bulk SMS provider with a presence in over 15 countries and with their affordable prices and technical support they will definitely be your one stop point in matters of Bulk SMS you can contact them directly be this calling +255688121252 or email taha@bongolive.com .

Image Credit: bongolive.co.tz

All the best as you conquer the market, please drop your comments, questions and share your experience with me on Bulk SMS, also you connect with through twitter @justinelimtz

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Justine Peterson Mahinyila
Justine Peterson Mahinyila

Written by Justine Peterson Mahinyila

My mission is to improve people’s lives and solve problems using technology in Africa

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